DAWN SCOTT
I work with orthodontic treatment coordinators who want to increase case acceptance by learning how to explain treatment clearly, lower patient resistance, and build trust in the first consult.
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After an unexpected move, I found myself in the world of orthodontics. In this ortho marketing and sales role (TC), I created language to explain complicated dental procedures in an easy-to-understand way for patients and other dental professionals. Regardless of what role I’m in, I never lose sight of the importance of people.
The science of decision making tells us that how people feel matters in how they make their decisions. I’ve spent my life’s work creating ways to make people feel comfortable, with every interaction, and have found this to be the key to success in any business.
Build trust. Show compassion. Educate.
Thirty-plus years of experience in the dental industry has given me a unique perspective on patient care. Whether you work on the business or clinical side, you impact the overall patient experience.
My dental career began at the front desk of a general dental office, fresh out of high school, while taking college classes at night. This is where I learned about dental procedures and how understanding what happens in the operatories affects the business side of the practice.
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Upon graduating with my MBA, I had the privilege of working with the CEO of a dental manufacturing company, who gave me the opportunity to create and manage a business intelligence department. This experience strengthened my ability to harness the power of information and teach others how to use information to increase sales.