Hi, I’m Dawn.

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With over three decades in dentistry, spanning general practice, corporate sales training, and orthodontics, I’ve built my career around one central principle:

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Trust drives treatment decisions.

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Orthodontic case acceptance doesn’t break down at pricing.

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It breaks down in the moments patients don’t know how to name, when they feel unsure, overwhelmed, or emotionally unsafe long before the treatment plan is presented.

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I specialize in identifying and repairing those moments.

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Through my signature Case Closed™ 9-step framework, I help orthodontic teams create consult experiences that feel clear, confident, and aligned. My framework is the solution that connects all 3 pillars of patient care-(1) patients say yes to the treatment they need for their overall health and well-being, (2) the business grows because patients proceed with treatment, and (3) the TC feels good about providing an emotional approach to "selling", anchored in trust and connection. 

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Case Closed™ is a repeatable, human-centered consultation system built from over 35 years inside dentistry, refined in orthodontics and proven across real patient interactions.