DAWN SCOTT
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Patients nod, smile, and say they need to “think about it”
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Strong treatment plans don’t consistently convert
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Consults feel rushed, awkward, or overly technical
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Treatment coordinators over-explain or fill silence
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Doctors give excellent diagnoses that don’t land
YOU'RE HERE BECAUSE...
THESE AREN'T SALES PROBLEMS. THEY ARE SEQUENCE PROBLEMS!
LET ME GUESS...
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You look at your production column and see open appointments you wish were filled?
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You’ve hired amazing people in the TC role, but patients still aren’t saying yes to treatment?
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You’ve worked with orthodontic consultants who promise results, but your TC feels like it’s more surveillance instead of support, highlighting mistakes instead of looking for strengths.
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You know the treatment that you offer will change people’s lives, but patients don’t see the value of investing in their smile.
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Your patients walk away from their consult so excited to begin treatment with you that they post a 5-star Google review before they’ve even gone to their first clinical appointment?
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Your production column was filled with patients ready to start treatment, asking fewer chairside questions because they left their consult informed and prepared, saving valuable doctor time.
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Your TC had new language to explain complex orthodontic treatment, so patient expectations were met with ease and comfort during the initial consult.
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Patients who have multiple opinions cancel the other consults after seeing you as their first, because they have no doubt that they’ve landed in the right place?
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Patients have other consults and still start with you even though you are not the least expensive and you are not the closest to home, but because they felt safe, comfortable and seen in a way the others couldn’t compare.
HOW WOULD YOU FEEL IF…
SO THE QUESTION IS… #ifallotherthingsaren’tworking…
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How do I create a new patient experience that sets my practice apart from others?
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How do I support my TC with the right tools, so they gain trust during initial consults?
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How does my practice connect with patients so they’re excited to start treatment and clear expectations are set from the beginning?
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How do I shatter historical myths around orthodontics, providing a new filter by which patients see the value and benefits of ortho, at any age?
In Case Closed™, I show you how because I’ve been there. I went from feeling uncomfortable presenting cases that felt inauthentic and pressured to a 90%+ case acceptance rate with happy, excited new patients, who rave about their experience to others.
Case Closed™ is a repeatable, human-centered consultation system built from over 35 years inside dentistry,
refined in orthodontics and
proven across real patient interactions.
Dawn is an award-winning professional dental speaker, who teaches dental professionals how to connect with their patients so they say YES to their dentistry!
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She has closed over $15 million in orthodontic treatment plans and can teach your TC the secret to her success!
Dr. Enas Elbahie, DDS
Orthodontic practices are experiencing a growing trend of seeing much younger patients needing early intervention and much older patients, whose improper bite has created problems they can no longer ignore!
Ortho is not only for teens, but patients still think it is!
Having a
TC who is armed with knowledge translating treatment in a way
where patients
feel seen and supported
and
see the value of their treatment
in a transformative way
is a game changer for
orthodontic practices.
​​I’ve mastered this and ready to share my proven methods with you!
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They want to feel seen, understood, and comfortable reducing shame and anxiety.
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They want the freedom to share their dental journey in a non-judgemental way, so they are open to hear what solutions to their problems could look like.
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For younger patients and parents, they want to know they are not being “duped” because parents didn’t have braces until middle or high school, so why would they want to “pay for braces twice”?
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Older patients want to know why would they consider ortho, especially braces, at the age of 40,50,60,70 even 80’s?
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They expect the TC to be a calm, confident guide who listens to their concerns and responds with an experience customized just for them; not a cookie-cutter, check-the-box approach.
So, what are patients really looking for when they come to your practice?
Merrilee Wakefield
"Most thorough exam and experience we have had. Very knowledgeable. Everyone was warm and inviting. Treatment plan was customized to my daughter’s needs. We did not feel like a number. A lot of thought and care was put in to the entire patient and family experience. My only regret was not finding Cook Orthodontics of Dublin sooner."
Krista Rupert Davis
"This was by far the best intake appointment ever. Dawn was so patient with my 4 year old and new exactly how to motivate him. We left feeling super confident in Cook Orthodontics and the team there."
Ashlee Walter
"We visited Cook orthodontics of Dublin for my daughter’s first ortho appointment. Dawn welcomed us to the practice and quickly eased all the fears my little girl had building up to her first appointment. Dr. Cook explained the treatment plan in detail and my daughter left excited to start her ortho journey. We love Cook Orthodontics of Dublin."
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There is a lack of understanding of early orthodontic intervention, so parents arrive either asking a ton of questions or don't say a word because they don't want to believe what they are hearing. (Arm your TC with a unique way to explain skeletal width versus dental width and why early intervention influences eruption patterns of permanent teeth-not to mention ENT benefits of expansion-so patients don’t have to accept that a 4-bicuspid extraction or future jaw surgery is the only option.)
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Children show up for their consult visibly nervous, anxious and uncooperative.
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Adults reluctantly schedule a consult at their dentist’s recommendation because their current oral condition can no longer be ignored, so they arrive defensive and afraid.
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Adult patients don’t understand why they need orthodontics, because they think it’s just for straightening teeth and they already have straight teeth (no understanding of bite).
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Adult patients wouldn’t be caught dead wearing braces…so they insist on aligners… even though it’s not the best solution for them.
How does your TC handle it when….
This program IS FOR YOU if…
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You are a private orthodontic specialty practice eager to grow.
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You are losing patients to other practices from 2nd and 3rd opinions.
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Desire Google reviews from patients raving about your practice!
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You have seasoned TCs with a low conversion rate, who could shine but don’t always know how.​
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Want TCs with exceptional communication skills.
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You have a new orthodontic treatment coordinator who needs training to feel successful from day one.
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You are working with patients who have complex cases that are challenging for your TC to translate into easy-to-understand language.
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Your practice has a large percentage of early orthodontic intervention.
This program is NOT for...
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Orthodontic offices who routinely recommend multiple extractions as part of the treatment plan.
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General dental offices who offer ortho in their practice.
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Corporate-owned orthodontic practices.
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Practices who do not offer early orthodontic intervention.
If you are…
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Ready to grow your practice with amazing new patient experiences.
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Ready to give your TCs tools for success.
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Ready to spend less doctor time in the consult because you know your TC can fill in the blanks for you.
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Ready to lower patient fear and confusion reducing chairside explanations.
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Ready to set your practice apart from your competition.
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Ready to have a more cohesive connection with your TC in the exam room.
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Ready to have confident TCs who can rise to the challenge of complex cases.
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Ready to have TCs who recognize patient resistance early and address it before it becomes a stalled decision.
Then I invite you to join this 90-day
TC transformation Signature Program.
Invest in your TC today by providing the tools they need to invest in your practice every day after!
Introducing the Case Closed™ Framework
Case Closed™ is a repeatable, human-centered consultation system built from over 35 years inside dentistry, refined in orthodontics and proven across real patient interactions.
It teaches treatment coordinators how to:
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-Reduce anxiety before it shows up- -Explain orthodontics without overwhelm-
-Build trust without scripts- -Align seamlessly with the doctor-
-Guide the yes without pressure-
Here is what we’ll cover in the 90 days…
Module 1: Personalizing the Experience Before the Patient Arrives
Module 2: Establishing Safety, Authority, and Comfort in the First 5 Minutes
Module 3: Reducing Anxiety by Narrating the Experience As It Happens
Module 4: Creating Clarity Before the Diagnosis So Patients Can Say Yes
Module 5: Briefing the Doctor So the Patient Experiences One Clear Message
Module 6: Explaining Orthodontic Treatment Without Overwhelm or Confusion
Module 7: Identifying the Emotional and Practical Barriers Blocking the Yes
Module 8: Presenting Financials in a Way That Preserves Trust and Momentum
Module 9: Confidently Guiding the Yes — Without Pressure or Pushback
What all is included?
A 90-day results-driven program:
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Over the 90 days TCs work at their own pace in an online program with 9 modules of content, including training videos, handouts, template downloads and appliance library.
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Weekly check-in emails with Dawn.
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Bi-Monthly Zoom meetings with Dawn.
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In-person practice visit* by Dawn in the third month of the program to observe, support and suggest.
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12-month access to the online material along with access to new bonus material!
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Content included:
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Module 1: Personalizing the Experience Before the Patient Arrives
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Set the emotional and relational foundation before the patient ever walks through the door.
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Module 2: Establishing Safety, Authority, and Comfort in the First 5 Minutes
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Create immediate emotional safety while positioning the treatment coordinator as a calm, confident guide.
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Module 3: Reducing Anxiety by Narrating the Experience As It Happens
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Lower fear and confusion by keeping patients oriented, informed, and emotionally regulated.
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Module 4: Creating Clarity Before the Diagnosis So Patients Can Say Yes
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Give patients the context they need before the doctor enters — so recommendations land clearly.
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Module 5: Briefing the Doctor So the Patient Experiences One Clear Message
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Create alignment between the TC and doctor so patients experience clarity, not contradiction.
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Module 6: Explaining Orthodontic Treatment Without Overwhelm or Confusion
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Translate complex treatment plans into language patients can understand and feel confident about.
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Module 7: Identifying the Emotional and Practical Barriers Blocking the Yes
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Recognize resistance early — and address it before it becomes a stalled decision.
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Module 8: Presenting Financials in a Way That Preserves Trust and Momentum
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Discuss money without eroding rapport or triggering defensiveness.
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Module 9: Confidently Guiding the Yes — Without Pressure or Pushback
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Help patients move forward naturally, enthusiastically, and with confidence.
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If you use an appliance that is not currently included in the appliance library, Dawn will add it.
In just 90 days, your TC will…
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Become a calm, confident guide who quickly builds trust with new patients.
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Learn how to explain orthodontic treatment plans in a simple, effective way.
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Replace awkward, pressured consults into customized, successful ones.
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Master the ability to understand orthodontic appliances using the resource library.
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Increase same day starts!
Megan Stein
Our family had a great first appointment at Cook Orthodontics. Our daughter needed
an assessment for a palate expander and Dawn and Dr. Cook did an excellent job
explaining the process. We felt very welcomed at the practice. They took the time to
answer all of our questions and made sure we understood each step of the treatment
plan. The office atmosphere was warm and friendly, and our daughter felt comfortable
right away. We appreciated their thorough approach and clear communication. We’re
confident we’ve chosen the right orthodontist for our family and would highly
recommend Cook Orthodontics to anyone seeking quality orthodontic care.
D. O'Donovan
Had an initial free consultation with this practice, and so far I'm extremely impressed.
Everything was explained very clearly. They took the time to listen to my concerns and
went through each step of the treatment plan in detail. Treatment coordinator Dawn is
very thorough and knowledgeable, and Dr. Cook is highly experienced and flexible/
adaptable. Looking forward to a positive experience and a productive result!
Pat Holt
I am retired and was very self conscious about going to the orthodontist at my age! I
was very pleased with my initial visit with Dawn and Dr Cook. Now, I actually look
forward to my treatment plan!! Pat H